LG 55EM9600: A 55″ OLED TV Debuting In May
For those waiting for a large OLED TV the suspense will soon come to an end. The LG 55EM9600, a 55″ White OLED (WOLED) TV, will be released in May with a reasonable price tag of $7,900. That may seem like a lot to the average person, but just remember that not long ago Sony was selling an 11″ OLED TV for over $2,000 and more recently a 25″ OLED monitor at $30,000.

LG 55EM9600: Could this be your next TV?
The 55EM9600 weighs in at only 15.6 pounds, has a thickness (or thinness in this case) of only 4mm, a 5mm bezel, a staggering 100,000,000:1 contrast ratio and features a response time of 0.1 microseconds. How fast is that? Really fast. Almost instantaneous. Keep in mind LCD display response times are measured in milliseconds and the average LCD TV response time is usually 6ms or higher. Now consider there are 1,000 microseconds in a millisecond. This means the average LCD has a response time of 6,000 microseconds versus the nearly instant 0.1 microseconds of the LG 55EM9600. It’s a major difference that will produce less blurring along with a significant performance increase in fast moving videos and gaming.
There will be many videophiles ready and willing to plop down $8,000 to enjoy a display of this caliber and size. No doubt there will be even greater demand a year from now once the price is inevitably cut in half. We may finally be on the road to a transition away from LCD displays.
The LG 55EM9600 is set to make its first appearance at the Cannes Film Festival in May.


By now anyone interested in OLED displays is well aware of the advantages they boast, from being about as thin as a credit card to possessing the blackest of blacks and CRT like response times. That doesn’t mean OLED technology is without flaws.
For experienced gamers, playing video games on the majority of modern LCD monitors or HDTV’s can prove to be a frustrating challenge. When evaluating a display, response time is the amount of time it takes for a pixel to transition from one value to another and back. Low response times are essential for competitive gaming. Current LCD tech is simply unable to provide fast enough response times to rival the smooth, clear and fluid movement provided by CRT’s of the past. This problem is less prevalent with LCD monitors, but even the fastest of large LCD televisions currently available are easily overmatched.

